Wednesday, June 10, 2026
Breaking News:
The Indian car market, particularly in the Rs. 5 lakh to Rs. 20 lakh price bracket, has long been dominated by products that follow a similar design template.
As manufacturers race to offer the most comprehensive package in terms of features, space, and powertrain options, many models begin to resemble each other in terms of body style and proportions. However, this trend could soon shift, with buyers increasingly seeking cars that reflect individuality and stand out on the road. Rising Focus on Aspiration and Individuality Over the past few years, purchasing decisions in India have evolved beyond practicality and value-for-money.
While buyers still prioritise features, fuel efficiency, and after-sales support, design and road presence are becoming equally important. For many customers, especially younger buyers, a car is now viewed as an extension of their personality and social status.
As a result, brands are gradually exploring more distinctive design directions rather than sticking to safe and familiar silhouettes. Coupe-style SUVs Leading the Change One of the clearest examples of this shift is the arrival of coupe-style SUVs in the mainstream segments. Models such as the Tata Curvv and the Citroen Basalt attempt to offer something visually different in the crowded mid-size SUV space.
The Curvv, for instance, competes in the same segment as the Hyundai Creta and offers a similar mix of features and powertrain options. However, its sloping roofline and coupe-inspired profile help it stand apart from conventional SUVs in the category.
